Liro did not start as a business plan. It started as a study unit, a company that needed help, and a group of people who found the work more interesting than the assignment.
It started as a university assignment
The brief for a study unit was straightforward: find a business whose online presence was not doing it any favours, and work out what you would actually do about it. We picked a company with a genuinely good product and almost nothing to show for it online. No consistent social presence, a website nobody had touched in a long time, and no real visibility when people searched for what they sold.
What was meant to be a written analysis turned into real work. We rebuilt their social media, reworked the website, and sorted out the basics of their SEO. Somewhere between the research and the results, marketing stopped feeling like coursework. We finished the unit and kept going.
What we are trying to do
Our mission
We want every brand we work with to hit measurable, lasting success, built on clear strategy and honest execution. Not vanity numbers that look good in a report and change nothing about the business.
Our approach
We link research with creativity, so the work has a reason behind it. Whether it is your website, your social platforms or your next campaign, we start with research and end with results.
What we hold ourselves to
Strategy
Every project starts with research and a plan, not from nothing. If we cannot explain why we are doing something, we should not be charging you for it.
Transparency
Clear reporting on what is working and what is not. The second part matters more, and it is the part most agencies quietly skip.
Growth
Processes and campaigns designed to grow with your business, so what we build still works for you in a year rather than needing to be started again.
Where we are now
Today we do the same things we did then, just for more people: social media that actually gets posted, websites built to convert rather than simply exist, and search work that brings people in without paying for every click.
We are a young agency, and we think that helps. We are close enough to the work to care about the details, and small enough that you will always know who is doing it.