A glass solutions company with work worth showing, no one to post it, and a feed that kept going quiet. Here is what changed when we took it over.
The problem
Caprice Ltd. install glass railings, shower systems and glass fittings across Malta. The work photographs beautifully, which made the state of their social media all the more frustrating: they knew they should be posting, and there was simply nobody whose job it was to do it.
So it kept slipping. Weeks would pass with nothing, then three posts would appear in a day, then nothing again. For a business that wins work on how its finished installations look, a quiet feed was costing them more than they realised.
What we did
Built a template system
Before posting anything, we set the visual rules: a navy and gold palette drawn from their existing branding, a consistent layout with the project photography on one side and the message on the other, and the phone number, email and website on every single post. The result is that any post is recognisable as Caprice at a glance, and every one of them carries a way to make contact.
Took over the calendar
We planned content around what they were actually finishing, so completed installations became posts rather than photos sitting on someone's phone. Planned in advance, agreed ahead of time, and scheduled.
The result
The first change was consistency. The feed stopped going quiet for weeks at a time, and the page started looking like a business that was open, active and paying attention to detail, which is exactly the impression a glass installer needs to give.
Their presence grew from there. More of the right people found the page, and the profile finally matched the quality of the installations. Just as importantly, social media stopped being a task anyone there had to find room for.
What this looks like for you
If you recognise the "we know we should be posting" problem, this is the shape of the fix: someone takes it over completely, sets rules so it stays consistent, and keeps it running without you in the loop.