Paid media is the fastest way to get in front of people, and the fastest way to waste money. The difference is almost entirely in the setup and what happens after launch.
Where we run campaigns
Paid search
Ads against what people type when they are actively looking to buy. High intent, and usually the first place we would put a budget for a service business.
Paid social
Facebook and Instagram campaigns for reaching people who are not searching yet but fit the profile of someone who would buy. Better for awareness, launches and retargeting.
How we run them
Campaigns are built around a clear target audience and a defined action, with creative made for the platform rather than a website banner resized. Once running, we watch which combinations convert and move budget towards them, and turn off what is not earning.
Reporting you can read
What was spent, what it produced, and what we are changing next. Not a dashboard export with forty metrics and no conclusion.
What it costs
You pay the platforms for the media and us to manage it. We will be straightforward about whether your budget is large enough to be worth running before you commit, because a budget spread too thin gathers no useful data and simply disappears.